Anti Litter Campaign targets Students

10.58.00pm BST (GMT +0100) Thu 20th Sep 2007

Residents and Councillors have voted to spend £2k of the annual community

fund on an anti litter campaign to raise awareness in reducing litter.

The area targeted for the campaign is Wood Street Junction to Bell Corner

and down to Lloyd Park and from the Bell Corner to Chingford Road to Sir

George Monoux College and the side roads bordering off Chingford Road.

These are the main areas of concern and is due to the high concentration of

fast food outlets and general litter in this area.

Walthamstow West Community Council and Waltham Forest Environmental Services

jointly invited Sir George Monoux College and Waltham Forest College to

collaborate in producing an anti-litter campaign DVD. Five students in

their spare time have produced and edited a 2-minute anti litter advert

called "drop the litter, the price is bitter" which was targeted at 16-25

year old. The students with the help of the Councils multi-media department

came up with the ideas for the advert and directed, filmed and edited the

production.

Cllr. Bob Belam, Cabinet member for the Environment said, ""We are delighted

with the outcome of the Anti-litter DVD. Projects like this are made all the

more worthwhile with fresh ideas from creative students. The Council would

like to thank the students for their commitment, dedication and enthusiasm

in producing this DVD. The anti litter campaign message will be seen by most

new students and I believe it will help in making Waltham Forest a cleaner

and greener place."

Highways enforcement teams will be patrolling the area in the future to make

sure the area is kept clean. The patrols will be carried out in partnership

with the police safer neighbourhood teams, who are authorised to issue fixed

penalty notices for littering on the Councils behalf.